We’ve all had that late-night moment: standing in front of the fridge or scrolling a food delivery app, torn between health goals and dessert cravings. That’s exactly where NOTO Ice Cream steps in—with a simple promise: You don’t have to choose.
Founded in 2019, NOTO has become India’s favorite go-to for guilt-free indulgence. Now, with a fresh funding round of ₹15 crores, led by Inflection Point Ventures (IPV) and backed by JITO Angel Network and LetsVenture, the brand is all set to level up its mission: delicious desserts that are good for you too.
Turning Cravings into Clean Indulgence
NOTO isn’t just an ice cream brand. It’s a lifestyle shift. With a growing tribe of health-conscious consumers who refuse to compromise on taste, NOTO’s low-calorie, low-sugar, high-flavor ice creams have changed the dessert game.
Whether it’s a post-workout scoop or a mindful midnight treat, every bite of NOTO delivers flavor without the regret. With clean labels, plant-based options, and creative new formats, NOTO is not about restriction—it’s about smarter satisfaction.
Big Funding, Bigger Vision
The recent funding is a key milestone in NOTO’s journey. The capital will be used to:
Expand into Tier 1 and Tier 2 cities like Ahmedabad, Lucknow, and Kolkata
Strengthen logistics and infrastructure for faster delivery and broader reach
Boost visibility across Swiggy, Zomato, Zepto, Blinkit, and Instamart
Launch innovative new product lines, including limited-edition summer specials and vegan delights
With India's premium dessert market poised for exponential growth, NOTO is making its move at the perfect time.
The Founders Behind the Freeze
NOTO was born out of the shared vision of Varun Sheth and Ashni Shah, a husband-wife duo blending culinary skill with creative strategy.
Varun, a trained chef and food entrepreneur (formerly of 1Tablespoon Pizza Kitchen), brings deep knowledge of flavor, consumer taste, and food innovation. Ashni, with her background in marketing and fashion, brings brand clarity, storytelling, and operational strength.
Their combined vision was clear: to create a dessert that people could enjoy every day—without side-eyes from their fitness trackers.
Eating, Not Cheating
NOTO’s bold tagline—“Eating, Not Cheating”—is more than clever wordplay. It’s a philosophy that challenges old-school diet culture.
The brand’s menu includes:
Low-calorie ice creams (just 75–95 kcal per serving)
High-protein options for fitness-focused consumers
Vegan and dairy-free variants
Mini bites and sticks for controlled portions and on-the-go snacking
With real ingredients, honest labels, and rich taste, NOTO proves that health and happiness can share the same spoon.
Star Power & Loyal Fans
NOTO has received organic love from Bollywood and business icons alike. Celebrities like John Abraham, Rannvijay Singha, and Kunal Bahl have publicly supported the brand, resonating with its mission of clean indulgence.
Add to that a strong Instagram following, influencer shout-outs, and enthusiastic customer reviews, and NOTO has managed to build more than just brand awareness—it’s built a community.
The brand has also bagged awards such as:
Product of the Year for its Chocolate Mini Bites
Best Vegan Ice Cream for its Mango Raspberry flavor
What’s Ahead?
With the fresh funding in place, NOTO is gearing up to:
Enter more cities, making guilt-free indulgence accessible nationwide
Experiment with new frozen formats—think pops, sorbets, keto delights
Double down on quick commerce partnerships, ensuring faster delivery windows
Stay ahead with seasonal menus, local flavors, and constant innovation
It’s clear that NOTO is not chasing trends—it’s setting them.
A Sweet Revolution in Indian Homes
India’s relationship with desserts is deeply cultural. But historically, sweets have also been loaded with guilt. NOTO is here to rewrite that narrative—one low-calorie scoop at a time.
As the Indian consumer becomes more conscious of what goes on their plate (and into their bodies), brands like NOTO are poised to thrive. They're not asking people to give up their favorite treats—they’re just changing the way they’re made.
From six cities to the whole nation, from chef-crafted scoops to everyday favorites, NOTO is making it easier—and cooler—for Indians to say yes to dessert.
NOTO Ice Cream is not just freezing treats. It’s unfreezing old mindsets. And with ₹15 crores and a loyal fan base backing them, the brand is well on its way to becoming India’s favorite healthy indulgence.
Write a comment ...